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Family & Friends of Sunrise: A Letter From Our CEO, Penny McIntyre


December 2013

Dear Family & Friends of Sunrise:

It is an honor to write you today as Sunrise Senior Living’s third CEO in its more than 30-year history as the leader in senior care. Since 1981, Sunrise and its dedicated team members have made a positive difference in the lives of seniors and their families, and I look forward to working each day to ensure this organization’s great legacy continues.

I join Sunrise with more than 20 years of international consumer experience, most recently serving as president of Newell RubberMaid, Inc.’s Consumer Group. Prior to that, I held various positions within The Coca-Cola Company and S.C. Johnson. Throughout my career, I’ve helped develop, introduce and expand great brands, a category that certainly includes Sunrise.  One of the most important things I have learned about building a solid brand is how critical it is to listen to your customers. I look forward to really understanding Sunrise’s residents, families and partners, and finding innovative ways to ensure we meet their needs.

In addition to my professional experience, I recently played another critical role – that of a caregiver and daughter. I experienced first-hand what so many of Sunrise’s families do as they seek the best possible care for their parents, and deal with the roller coaster of difficulties and joys that caregiving brings.  I quickly learned the importance of having support you can trust and rely on – something I recognized throughout my first visit to a Sunrise community. It was evident from that first moment and from every interaction since, that the Sunrise team truly cares. I feel privileged to now call these talented and compassionate individuals my teammates.

I’m eager to help shape Sunrise’s bright future, while always keeping the mission that has guided this company every day top of mind. Sunrise’s entire team remains committed to championing quality of life for all seniors. We look forward to benefiting even more families, while always striving to provide the highest quality of care and bring joy to our residents each and every day.

Thank you for the opportunity to serve you and your loved ones.



Penny McIntyre

Chief Executive Officer

To learn more about me click here.

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