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Principles Of Service And Core Values

Sunrise Story

Principles of Service and Core Values

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These are what motivate us. They are what guide and focus our team members from day-to-day at any one of our more than 420 senior living communities.

Our Mission

To champion quality of life for all seniors.

Our Principles of Service

Preserving Dignity
We value the life experiences of every senior and give each the respect they deserve.

Nurturing the Spirit
We care for the whole person—mind, body and spirit.

Celebrating Individuality
We recognize that every one of our residents is a unique senior.

Enabling Freedom of Choice
We empower seniors to live as they wish by offering choices.

Encouraging Independence
We encourage resident's right to self-reliance in whatever ways possible.

Involving Family and Friends
Friends and family are always welcome, and their involvement is wholeheartedly encouraged.

Our Core Values

Passion
Joy in Service
Stewardship
Respect
Trust

Our Foundational Belief

Belief in the sacred value of human life.

We believe that anyone who believes in the sacred value of human life will embrace the Principles of Service that have become the hallmarks of Sunrise.