Baby Boomers at the Forefront of E-Reader Trend

Tim Watt  |  August 19, 2011

Businesswoman readingWhen the word "technology" comes up, it's often thought that young people are the ones leading the latest trends, but that's not always the case. A recent survey conducted by Affinity's American Magazine showed that the top buyers of e-readers such as Amazon's Kindle are baby boomers.

A total of 12 percent of Americans own one of these devices and a lot more are planning to purchase one soon. More than 8.2 million baby boomers already have an e-reader and another 10 million said that they would have one within six months.

The e-reader isn't just for readers who are stuck in rush hour, either. Boomers are using it at home, on the go and at work. The biggest enthusiasts for the device appear to be women. There are 11 percent more female boomers who own e-readers than male boomers.

So what's the advantage of an e-reader? In part, their popularity may be soaring due to the adjustable font size. Boomers who are having trouble reading without glasses - but don't want to get a pair - can easily keep indulging in their favorite novels without strain. Not only that, e-readers are light and versatile, compared to the thick volumes that you have to lug with you to work.

Not only are the devices useful for older readers, they can be great resources for those providing senior care. Kindles and other e-readers make it easy to navigate through the latest materials about caregiving and some even have web access, so when you're looking after a loved one, you can read about any given subject at the same time. 

Health, Fitness & Wellness Categories: