Sunrise of Petaluma

Meet the Sunrise of Petaluma Team

We’re pleased to introduce you to some of the excellent members of our team who make our community such a great place to call home. 

erin carlsonErin Carlson

Executive Director

"In 1994, I began my career in senior care in various positions such as; dietary aide, laundry attendant, housekeeper, activity assistant, concierge, and admissions assistant. Then in 1996 I became a caregiver in an all dementia community for before I promoted to a Care Supervisor position and eventually an Administrator. I joined Sunrise in 2006 first as an Associate Executive Director and then in 2007 as an Executive Director.  I enjoy helping team members realize their full potential and assist them to build their own skill sets in what they do. I enjoy finding ways to motivate and inspire team members to be the best they can be at what they do for residents each day.  Over these many years I have met some amazing residents that have enriched the lives of everyone that knew them.  I love to travel with my 2 daughters and husband, our new travel goal is to visit all 50 states. When I am at home I enjoy reading, swimming, bike riding and playing with our 2 pugs."


belvia robbinsBelvia Robbins

Activities and Volunteer Coordinator

"I have been with Sunrise since 2002, all glorious years. I have a BS in business and human resource management which is very helpful in my position as an AVC. It’s all about Sunrise residents, family members and staff at Sunrise of Petaluma.  Knowing that I can actually make a difference in a residents or team members life with a kind word or deed.  Over the years I have met some amazing residents and Sunrise staff that have enriched my life and everyone around them.  I am curious and creative by nature. I love exploring new places and things. In my spare time I enjoy cooking, reading and taking in the beauty of Sonoma County."


sammy howeidySammy Howeidy

Assisted Living Coordinator

"I have been with Sunrise Senior Living since 2006, I started as a Designated Care Manager assisting our residents with their activities of daily living.  My favorite part of my job is providing leadership to our Care Team and additional support to our residents and their families.  I really enjoy working with and serving seniors, I feel like some day it will be me in their shoes and I hope I have Care Mangers like me who will advocate and care for me in the same way.  In my spare time I enjoy spending time with family and being outdoors!"


noel factorNoel Factor

Reminiscence Coordinator

"I have been with Sunrise since May 15, 2018. I worked as Activity Director for an all-memory care community prior to joining the Sunrise family.  My favorite principle of service is “Involving Families”. I like it when families visit and I look forward to having a conversation with them about their love ones.  We all take the time to help each other out even though we are all busy.  I enjoy being outdoors and enjoy the occasional run, hike, or bike when I can find the time."


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