Mission, Vision & Values
Our Mission & Vision
Our Mission:
Paul and Terry Klaassen founded Sunrise in 1981 based on a clear mission: to champion quality of life for all seniors. The mission endures to this day.Our Vision:
We listened to team members, residents, and family members to help craft our new vision: to create the preferred lifestyle for enjoying longer, healthier, happier lives.Our Core Values
Championing quality of life for all seniors—it's our mission and a responsibility that every Sunrise team member takes seriously. To deliver the highest level of care, our compassionate team members complete comprehensive training focused on the holistic well-being of our residents.
Every Sunrise team member is guided by our core values:
- Passion
- Joy in Service
- Stewardship
- Respect
- Trust
- Excellence
Our Principles of Service
Preserving Dignity
Every Sunrise resident receives the respect they deserve.
Nurturing the Spirit
We care for the whole person: mind, body, and spirit.
Celebrating Individuality
Every Sunrise resident has a life story that we want to hear and understand.
Enabling Freedom of Choice
At Sunrise, options are a way of life.
Encouraging Independence
We promote self-reliance in whatever ways are possible and comfortable for you.
Involving Family and Friends
Communication with your family is a top priority, and your family and friends are always welcome at our community at any time, day or night.