Sunrise Sponsors “I’ll Be Me” Film Screening

Sunrise Senior Living  |  January 22, 2015
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On Jan. 15, Sunrise Senior Living proudly sponsored a private film screening of “I’ll Be Me” in Washington, DC, at the Motion Picture Association of America. The documentary highlights award-winning musician Glen Campbell’s inspiring journey as he and his family experience the emotional battle with Alzheimer’s. Glen Campbell is a prominent figure in entertainment known for his incredible success in the country music industry, as well as appearances hosting television shows and staring in movies. The documentary captures his “good bye tour” after going public with his Alzheimer’s diagnosis in 2011.

USAgainstAlzheimer’s, an organization dedicated to ending Alzheimer’s by 2020, benefited from Sunrise’s sponsorship support. Rita Altman, senior vice president of Memory Care & Program Services for Sunrise spoke in front of a packed theater before the movie started. “We are grateful to Glen Campbell and his family for their willingness to share their story with the world and provide a close look at the personal impacts of this disease, while at the same time, demonstrating there can still be joy, meaning and purpose in life following a diagnosis. That is something Sunrise is committed to bringing our residents every day at our communities,” she said.

Sunrise is a leader in Memory Care and prominent supporter in opening up dialogue for Alzheimer’s, which affects more than five million people in the United States. Support groups are valuable resources that help to foster a setting for sharing information, insight, advice and encouragement.

“My hope is that this documentary will strengthen the national dialogue on the need for Alzheimer’s research funding and raise greater awareness of the disease,” Altman concluded.

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