Sunrise of Boynton Beach

Meet the Sunrise of Boynton Beach Team

Jerry McDonald

Jerry McDonald

Executive Director

"I have been with Sunrise of Boynton Beach since October 2020 but have worked with Sunrise before in Texas and New Jersey. I have been a Licensed Nursing Home Administrator since 1996 and have worked in communities with a blend of Skilled Nursing and Rehab services, Assisted Living and/or Memory Care.

My favorite part of my job is that I love being part of a solution and helping Seniors and their family members have a good experience.

The best part of working at Sunrise is the fact that Sunrise provides the right culture and support in helping us achieve our daily mission to Champion Quality of Life for all Seniors.

In my spare time, I enjoy spending time with my family and friends, and a day at the beach is always great!"

Matthew AxelrodMatthew Axelrod

Director of Sales

"My name is Matthew Axelrod, and I am the Director of Sales. I’m originally from New Jersey, and moved to Florida early in 2015.

My favorite part of working at Sunrise, is building relationships with each resident and being a positive impact on their lives each day. Bringing joy and laughter to residents, fuels my passion of enriching lives and improving their quality of life. I’m the newest member of the leadership team (joined August of 2020), but I’ve been welcomed with open arms and know that everyone here cares for one another.

Outside of the community, I enjoy nothing more than spending time with my family, and occasionally getting out on the golf course!"

Daniel RizziDaniel Rizzi

Director of Sales and Marketing

"I've been with Sunrise since 2017 and previously managed a sales team for a marketing company.

My favorite part of being a Director of Sales is the fast paced, ever changing work environment and having a positive impact on the lives of seniors and their families.

The best part of working at Sunrise is being a part of such a driven and dedicated team.

In my spare time, I love to cook, stay fit at the gym and spend time at the beach."

Denise OdenaDenise Odena

Resident Care Coordinator

"My name is Denise Odena, and I have been with Sunrise Senior Living since 2016. Prior to working at Sunrise of Boynton Beach as the Resident Care Coordinator, I was the Activities & Volunteer Coordinator at Brighton Gardens of Stamford.

One of my favorite part of the job is building trust with our residents and making meaningful connections with families. As a Certified Validation Group Practitioner, one of the greatest joys for me is acknowledging our residents’ feelings and being able to empathize with them.

The best part of Sunrise is they understand the needs of our seniors, and the culture of Sunrise is like no other. They embrace diversity, believe in their team and ahead in the newest technology.

In my spare time, I enjoy spending time with my family. When I need to feel rejuvenated, you can find me by a lake or the beach, making cranium prosthesis or making jewelry."

Jimmy VelezJimmy Velez

Maintenance Coordinator

"Hello! My name is Jim Velez, the Maintenance Coordinator at Sunrise of Boynton Beach. I started with Sunrise communities almost 10 years ago in Tampa. I love my residents and co-workers within Sunrise communities, and I am very happy and proud to be part of something so meaningful. I have three children and I enjoy as much time as I can with them.

In my spare time, I build and operate RC vehicles and flying crafts. I have worked with our activities department doing demos and shows for the residents. Cheers to many more years with our residents and associates, because their kindness and appreciation make life a truly wonderful and unique experience."

Victor PotierVictor Poitier

Dining Services Coordinator

"I am originally from the Bahamas, and moved to Florida when I was 6 years old. I developed a love for cooking from my great grandmother and I’ve been cooking ever since. I’ve been a professional Chef for over 15 years and have experience cooking in casual and fine dining.

I have been a Sunrise team member for 2 years. I started my journey at our sister facility in Boca Raton and worked in every capacity within. My favorite part of the job is being able to interact with the residents and hearing their stories.

In my spare time, I enjoy playing the piano. Fun fact about me - my great grandfather is renowned actor Sydney Poitier! I believe food is something that unifies all of us!"

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