The Sunrise Way

The Joy of Every Day

The Sunrise Difference is more than a vision or set of principles—for our team and our residents, it’s a way of life.

Sunrise Founders Paul and Terry Klaassen revolutionized senior living in 1981, when they introduced their innovative, resident-centered approach to care. The Klaassens’ philosophy, which champions the quality of life for all seniors, is grounded in the belief that every resident’s needs are unique. Sunrise continues to be the leader in providing a safe, positive, personalized living experience. Known for our comfortable, spacious surroundings, we offer seniors support from team members 24 hours a day, in a kind and inviting atmosphere that doesn’t just feel like home—it is home.

Sunrise Reminiscence Neighborhoods provide comfort and security in a separate home environment specially designed for those with memory loss, including secured outdoor areas. Our Designated Care Managers and Life Enrichment Managers serve the same residents every day, which allows them to closely monitor their health and well-being. Activity programs offer multi-sensory experiences, daily exercise and outings, as well as group and individualized activities.

Sunrise not only cares for those with memory care needs—it also serves their families and caregivers. Most Sunrise communities are equipped with a resource library that contains the latest materials on Alzheimer’s disease and memory loss, as well as information that may make your caregiving experience more positive. In addition, all Sunrise communities offer regularly scheduled support groups for caregivers.

Collage, building front, park bench and eyeglasses Collage, building front, park bench and eyeglasses

Valuable Resources

Sunrise is a community where no one is a stranger. Residents and management show their sincere concern for you each and every day. I feel safe and secure and am always treated with dignity and respect. This all means so very much to me.”

Dorothy H., Sunrise at Holladay resident Salt Lake City, Utah

Sunrise allows my mother her independence and privacy, yet the staff are always nearby to assist. Sunrise offers opportunities for our family to participate in her community. We have great memories of events like Mother’s Day Tea and Summer Carnival. All of the staff is kind and supportive. It is comforting to know she is safe.”

Margaret B., daughter of Sunrise of Cascade resident Grand Rapids, Michigan

The Sunrise Signature Experience

No one champions quality of life for seniors like Sunrise Senior Living. We’ve devoted more than 35 years to refining our resident-centered approach to care, filling every community with the special touches of home and building the most passionate and skilled teams of serving hearts.

Our Mission

To Champion Quality of Life for All Seniors

Our Foundational Belief

Belief in the Sacred Value of Human Life

Our Principles of Service

  • Preserving Dignity
  • Nurturing the Spirit
  • Celebrating Individuality
  • Enabling Freedom of Choice
  • Encouraging Independence
  • Involving Family and Friends

Our Core Values

  • Joy in Service
  • Passion
  • Stewardship
  • Trust
  • Respect