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A Thank You from the Sunrise CEO

Leadership Update – Wednesday, October 20, 2021
Jack R. Callison, Jr. | Chief Executive Officer

Jack Callison

Chief Executive officer

Jack R. Callison, Jr., brings more than 20 years of executive leadership experience in the senior living and multifamily industries. Jack’s team-focused approach seeks to foster diversity, inclusion, and belonging—all in an effort to drive long-term, sustainable, strategic growth and value creation.
Dear Sunrise Residents & Families:

Personalized, high-quality, resident-centered care has been the cornerstone of Sunrise since our founders opened the doors of our very first community nearly 40 years ago. I am proud to say that those guiding principles, and our commitment to bring meaning and purpose to the lives of our residents and their families, remain our driving force still today.

We continue to differentiate ourselves by remaining grounded in the values that made us great. It is also due to the serving hearts of our incredible, hardworking team members and the support and collaboration we have with you, our beloved residents, and families. We cannot thank you enough for your continued partnership, encouragement, and honest feedback. Your ideas and unique perspectives help inform our actions as we adapt our operations to ensure we are best meeting the needs of current and future residents. This relationship has never been as vital as while we navigated the unprecedented global health pandemic. While we had to change how we served our residents, the foundation of the positive customer experience we work to provide remained the same – a team you can rely on to meet your family’s personal needs.

Without a doubt, the highlight of my first six months with Sunrise has been traveling to our communities, seeing our mission in action, and receiving feedback directly from our residents and families. I heard loud and clear that frequent, transparent communication is critical in shaping your overall Sunrise experience. I’m proud to say that when it comes to family communication, we have more ways to reach you and gather your feedback than ever before. We do this through community town halls, monthly wellness calls, weekly executive director emails, monthly digital newsletters, and one-on-one discussions about the unique care needs and wellbeing of your loved ones and more. We’ve also leaned into technology with the introduction of the Sunrise's family engagement app by Smile™ for Senior Living, which enables communities to post regular updates, activity calendars, menus, and photos, and provides us with another opportunity to hear from you.

Our goal is to make sure you are engaged with all the joy, care, and service provided each day at our communities. We want to know when we miss the mark. If you have questions or suggestions on ways to communicate more effectively, I encourage you to reach out to your executive director. Please also let us know if you would like to sign up for the family engagement app when available in your community.

It is our greatest hope that we have made a positive, lasting impact on your family and created an experience you want to share with others. If you know someone who may benefit from becoming a Sunrise family, we hope you consider participating in the Friends and Family Referral Program, where you and new residents may be eligible to earn cash rewards. It’s a small way we can show our appreciation for helping share the joy of Sunrise.

Thank you again for your continued partnership and helping us fulfill our mission to champion quality of life for all seniors. We never lose sight of who we are working for, and it is the honor of a lifetime to lead this amazing team in our service to you.

Warm regards,

Jack R. Callison, Jr.
Sunrise Chief Executive Officer

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