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Sunrise Launches New Website

This new iteration of the Sunrise brand includes a fully redesigned user experience as well as refreshed content that focuses on the preferred lifestyle we aim to create.

Today, we are happy to unveil a new website. It’s an extension of the vision shared by CEO Jack R. Callison Jr a few weeks ago - to create the preferred lifestyle for enjoying longer, healthier, happier lives.

 

Over the last several months, the Sunrise marketing team, under the leadership of Chief Marketing Officer Maria Davlantes, has been working collaboratively across the Sunrise team and many partners and agencies to redesign the digital discovery experience to meet the needs of our current and future customers. 

 

“An organization’s website is the clearest example of an external brand and with these new features, Sunrise embraces modern marketing,” shares Maria. “As Sunrise works to create the preferred lifestyle for enjoying longer, healthier, happier lives, we want our website to be a critical first step to sharing with seniors and their families what that preferred lifestyle could look like.”

 

To improve overall user experience, the team made key enhancements to functionality, including some modern digital elements that improve navigation, speed, and much more. The website features new content and interactive 3-D tours of many Sunrise communities.

 

With the needs of our prospective residents and families changing as older generations become increasingly tech-savvy, our new experience rises to their expectations. Now, the Sunrise digital experience reflects the personalized service our team members provide in-person within the communities. 

 

Interactive virtual tours are a feature that allows prospective residents and their families to get a detailed look at communities before they tour or after they’ve visited. All communities have floor plans that give viewers the option to begin their search with their residence preference such as a studio or two bedroom. There is also new, rich content on the many options for enrichment experiences and activities, dining, and other lifestyle features.

 

We invite you to view our new website today as we begin a new phase of the Sunrise experience: www.sunriseseniorliving.com

Article By: Sunrise Senior Living

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