On October 11, 2021, Maria Davlantes began her role as the Chief Marketing Officer for Sunrise Senior Living.
Hello, Friends of Sunrise!
I am excited and honored to join the Sunrise Senior Living family as the new Chief Marketing Officer. It is important to me to be a part of an organization that is firmly grounded in serving with a purpose, and at Sunrise, I have found such a movement as we work to champion quality of life for all seniors.
As I’ve immersed myself in Sunrise’s unique and lasting culture, I’ve seen firsthand how our passionate and devoted team members deliver our mission every day across every community throughout the U.S. and Canada, and I don’t think I could have joined at a better time. Not only is the company poised to grow and bring the joy of Sunrise to even more families, but the strength, innovation, and endurance of this incredible brand shines through as the company gets ready to celebrate its 40th anniversary in service later this year. It’s no exaggeration to say that Sunrise’s resident-centric approach redefined senior living when the Klaassens first introduced it. Today, it continues to thrive and provides a differentiated product routed in personalized care and service. How humbling to be a part of an organization with such an amazing legacy and a purpose-driven mission that can continue to benefit so many.
Like all great brands, I love that Sunrise remains grounded in its founding principles of service and core values that first made it great while continuing to grow and adapt to meet the ever-evolving needs of our customers. We’ll continue to do this by listening to both our current customers and those who are considering Sunrise for their families because we know that frequent, open, and honest communication with our customers is key. We need to have a deep understanding of how we are bringing value to each family and honor that while identifying other ways Sunrise can champion quality of life. We will continually gather and act on feedback as well as closely partner with our residents, their families, and our referral partners to further enhance our offering for today and our bright future.
I also look forward to looking for new opportunities to enhance the experience for those looking to learn more about how senior living may help their loved ones. As a daughter, I know that seeking support for your cherished parents can be confusing, and I aspire to continue to position Sunrise as a valuable resource for all. What tools or support can we offer online or in our communities to support families? How can we enhance educational opportunities to benefit the local communities that we serve? I’m focused on helping more seniors and their families become familiar with and take advantage of the Sunrise difference and cannot wait to visit more communities and teams to watch our mission in action and hear how we can make even more of an impact.
As I begin this exciting new journey, I’m reminded of a favorite quote by Interface founder Ray Anderson, “…there is no more strategic issue for a company or any organization than its ultimate purpose. For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. But surely it must exist for some higher, nobler purpose than that.” Bringing personalized care, comfort, dignity, and meaningful moments to the lives of our beloved residents is one of the highest and noblest purposes I can think of, and I’m honored to begin this endeavor together.
Sunrise Chief Marketing Officer