Setting the Standard for Senior Living
Guided by our mission to champion quality of life for all seniors, Sunrise has been creating experiences that bring together lifestyle, wellness, hospitality, and high-quality care for more than 45 years. As one of North America’s leading owners, operators, and developers of private-pay luxury and premium senior living communities, Sunrise serves more than 22,000 residents across more than 230 communities.
Supporting Every Stage of Aging
At Sunrise, we take the time to understand each resident’s preferences, routines, and goals to provide personalized support. We meet residents where they are while promoting independence, connection, and well-being with services such as:
- Independent living
- Assisted living
- Memory care
- Skilled nursing
- Hospice coordination and other specialized support
Transforming Senior Living Since 1981
Paul and Terry Klaassen founded Sunrise in 1981. Inspired by a Dutch model of care built around warm, nurturing environments and deep personal connection, they helped shape the modern era of senior living. The Klaassens wanted Sunrise to be a place where residents are known as individuals, supported in their choices, and encouraged to continue living engaging, fulfilling lives. More than 45 years later, their vision continues to guide Sunrise.
As we grow, we remain focused on creating communities where residents can thrive and families can enjoy greater peace of mind knowing their loved ones experience the personalized care, meaningful relationships, and exceptional hospitality that define the Sunrise experience—made possible by compassionate team members who make a difference every day.
Making a Difference, the Sunrise Way
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Living Our Values
Our mission, vision, and values are at the heart of everything we do. Sunrise team members lead with compassion and respect, celebrate each resident’s individuality, and nurture the spirit through everyday connections.Read more -
Leading with Dedication
Our leadership team is committed to advancing quality of life for seniors and continually evolving the Sunrise experience. We prioritize strong operations, exceptional resident experiences, and vibrant communities.Meet our leadership team -
Delivering Excellence
Our communities have been recognized by U.S. News & World Report, J.D. Power, the American Health Care Association, and Argentum. These accolades reflect our commitment to quality, excellence, and resident satisfaction.See our recognition
Investing in Our Team Members
Sunrise team members bring compassion, skill, and purpose to their work every day. Together, they create supportive, engaging environments for residents across North America.
We are grateful for the people who make Sunrise possible, which is why we invest in our team members through training, professional development, career-growth opportunities, and comprehensive benefits—helping them build meaningful careers while making a meaningful difference in the lives of older adults.
Growing Through Trusted Partnerships
Sunrise partners with owners, developers, and capital providers to create and operate luxury and premium senior living communities across North America. Our flexible approach brings together operational excellence, senior living development and management expertise, design and brand insight, and a deep understanding of wellness, hospitality, and resident experience.
Through long-term relationships with new and existing partners, we pursue thoughtful growth opportunities that strengthen communities, support an exceptional resident experience, and create lasting value.