Mission, Principles of Service and Values

Every Sunrise team member is trained to understand the value of the Sunrise Senior Living mission, our Principles of Service and our Core Values, and to use them to guide interactions with residents and team members.


Our Mission

Sunrise Founders Paul and Terry Klaassen started with a clear mission: to champion quality of life for all seniors. Our resident-centered philosophy of care continues evolving to deliver individualized service based on the needs of today's seniors.

Our Principles of Service

1. Preserving Dignity

We value the unique life experiences of every senior and give each person the respect they deserve. For example, Sunrise's Reminiscence Neighborhoods are designed to engage residents living with Alzheimer's disease and other forms of memory loss in meaningful activities that give them a sense of purpose and create pleasant days.

2. Nurturing the Spirit

Loving HugWe care for the whole person — mind, body and spirit. Sunrise team members care for the physical needs of our residents, and are committed to providing opportunities for social interaction, mental exercise and spiritual fulfillment through programming and activities that suit each resident's preferences.

3. Celebrating Individuality

Every resident is unique. We recognize that each person has a life story that we want to hear and understand. Through personal, daily interaction we develop an Individualized Service Plan (ISP) based on the unique characteristics, wellness needs and preferences of each resident.

4. Enabling Freedom of Choice

Options are a way of life at Sunrise, from our dining room where there's always a special menu of home-cooked meals along with à la carte favorites to a resident's suite, where they can wake up as late or as early as they want — just like they've always done. The Sunrise way of life empowers seniors to go about their day however they like.

5. Encouraging Independence

We promote self-reliance in whatever ways are possible and comfortable for our residents. Our communities are specially designed to encourage mobility in a safe environment, and designated care managers are trained to support our residents' choices whenever appropriate.

6. Involving Family and Friends

Family and friends are welcome to participate in all community activities and events. We encourage guests to spend time with residents at any time of day or night, so you never have to plan around "visiting hours." We also recognize the importance of communicating openly and regularly with family members to ensure we are providing the very best service for our residents.

Kerri's Sunrise Story

Our Core Values

Each Sunrise team member's responsibilities and personal interactions with residents are guided by our Core Values:

Joy in Service

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